Our strategic enablers
Our three strategic priorities are supported by a set of four strategic enablers, predominantly relating to the customer-centric approach of our Marketing business, our sustainability and technical competencies, our reputation as a responsible mining company, and our drive to sustain a high performance culture.
Customer solutions – our Marketing business
Whether from our portfolio of high-quality and long-life assets or through complementary third party production, we offer a reliable supply of essential metals and minerals with a focus on shaping long term, direct commercial relationships that place the expectations of our customers firmly at the centre of our approach.
We do this by providing a broad range of integrated product solutions that aim to be:
- Tailored to our customers’ specific needs
- Responsibly produced or sourced
- Complemented by high quality service support
Sustainability and technical competencies
How metals and minerals are produced is becoming ever more important to all stakeholders, from our local communities to the end consumer – and rightly so. Our integrated approach to sustainability and innovation – our FutureSmart Mining™ programme – is central to our reputation as a responsible mining company, our day-to-day operational performance, and our ability to unlock the growth opportunities both within our portfolio and others that we aim to secure over time.
Sustainability, and operating in the right way, is fully embedded into our strategy: from day-to-day operational decisions to portfolio choices. We believe it is a pre-requisite for sustainable value creation and is integral to our DNA as a company.
Reputation
Anglo American has a longstanding reputation as a responsible mining company. A strong and positive reputation is a critical enabler to securing and sustaining a licence to operate in any given jurisdiction and across our broad network of stakeholders along the value chain. On an ongoing basis, we recognise the value drivers associated with reputation, ensuring that we deliver on the promises we make to our shareholders, the communities and countries in which we operate, our customers, our employees and society at large.
Culture
Anglo American’s culture emphasises safe, responsible production and purpose-led practices. It is about achieving excellence while aligning with the company’s Purpose and Values.
Guided by a strong Leadership Framework the approach requires leaders to create an environment where colleagues feel empowered and accountable to grow business value for the long term.
