We’ve promised to create sustainable value that makes a real difference for all our stakeholders.
That’s no easy route. It lies between increasing demand and finite supply, on the frontline of human and environmental impact. And it begins with a business that’s all about real people and the places that define them.
We’ve set out a roadmap for fulfilling our promise in two steps:
- By 2016, we’ll make a step change in our performance by fulfilling the standards we’ve set ourselves across every part of our business.
- By 2025, we’ll work with governments, NGOs and other partners to achieve lasting change in our industry.
To get there we must turn our stakeholders into partners for the future, by proving we can be trusted to do the right thing every time.