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Creating value and unlocking potential

Our customers operate across some of the world’s most critical industries, providing products and services that will shape a more sustainable world. We take an active role in addressing their needs, providing products that help move our planet towards a cleaner, greener and more connected future. As custodians of precious natural resources, it is our duty to deliver to the needs of our customers safely, reliably and responsibly, in line with the increasing expectations of society for end products that comply with the highest industry standards, ethically and sustainably.

Our Marketing team optimises the value from our mineral resources and market positions for the enduring benefit of all our stakeholders while also channelling consumer demand for products that are carefully sourced and supplied. Accordingly, we can drive the right commercial decisions across the value chain building the right solutions tailored to our customers’ individual needs.

Our approach to marketing metals and minerals​

Starting with society’s needs and guided by our purpose, our approach to building a sustainable business provides us with the right framework to address the growing emphasis that consumers – and society more broadly - are placing on the importance of an ethical and lower carbon value chain.​

Connecting society with essential resources

Connecting society with essential resources

Whether from our portfolio of high-quality and long-life assets or through complementary third-party production from selected suppliers, we offer a reliable supply of essential metals and minerals.

We do this by providing a broad range of integrated product solutions that aim to be: ​



  • Tailored to our customers’ specific needs ​
  • Responsibly produced, sourced and delivered​
  • Complemented by high quality service support​

Our commitment to our customers​

Your trusted partner​

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At Anglo American, our purpose of re-imagining mining to improve people’s lives guides everything that we do. When we work with you, you can rely on us to find mutual value, deliver what we promise, and operate to industry leading standards of sustainable sourcing and production.

Solutions designed around your needs

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We are committed to working collaboratively to understand your unique needs and tailor our solutions around you. We have a proprietary set of skills to solve your complex challenges and maximise returns.

Shaping the future, together

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We are in a privileged position to help address some of the world’s defining challenges, including reducing global greenhouse gas emissions. We are constantly looking for breakthrough ideas that will change the way we use metals and minerals and improve people’s lives.

ValutraxTM, our digital traceability solution

Digital traceability. The information you need at your fingertips.

We are partnering with our customers to offer greater visibility of the origination and value chain of the metals and minerals they buy.

Built on blockchain, ValutraxTM is a trusted traceability solution, providing key information about a customer’s purchases and mapping a product’s journey.

What is ValutraxTM

Anglo American’s scalable, customer-focused digital traceability solution, ValutraxTM provides customers with a single point of access for relevant information on the provenance and sustainability data of the products they buy.

Users have access to:

  • A user-friendly dashboard for key analytics – displaying aggregated data that in time will enable the generation of targeted action plans to specific value chains.
  • A tailored view of key product provenance indicators. This solution provides full visibility and reassurance to customers that their purchase is sourced or produced in accordance with Anglo American’s sustainability standards.

Accessing ValutraxTM

If you are already on Valutrax™, you can access the platform here.

If you are not on Valutrax™ and want to know more about our new traceability solution, please get in touch with us via the email [email protected] and our team can arrange a demo of the platform.

Blockchain technology explained​

ValutraxTM is built on blockchain, a distributed, decentralised database that allows information to be securely stored in a digital format. This enables:

Greater transparency

Blockchain works in a shared network, where data can be uploaded and validated to provide real-time, transparent information on a product and its journey from mine to market.

A tamper-proof option

A single, unified view of data associated with the provenance and sustainability of a transaction which, once recorded, cannot be tampered with.

Fully secure

Information is encrypted from end-to-end on a private, permissioned blockchain. Customers are able to access their information via a secure portal, with individual, unique login keys.

Connecting our products with our customers: our shipping team

We are committed to connecting customers with the metals and minerals they need in a way that is safe, efficient and sustainable.

Anglo American’s shipping team coordinates the transport of over 70 million tonnes of raw materials and metals annually.

In 2021, we announced our ambition to achieve carbon neutrality for our controlled ocean freight by 2040, a natural extension of our commitment to be carbon neutral across our mining operations by the same year.

Shaping a sustainable industry, together

Shaping a sustainable industry, together

We strive to make a meaningful impact across our industry – and beyond.

Our Sustainable Mining Plan Sustainable Mining Plan guides our approach to making a positive impact – covering what we do, the way we work, the footprint we leave and the lives we touch – and provides a framework for delivering on our commitment to ensure that the products we produce are provided as part of an ethical value chain.


This focus extends to the metals and minerals we source from our network of select counterparties. Our Responsible Commodity Sourcing Policy for Marketing explicitly outlines our requirements for commodity sourcing and provides guidance for our third-party commodity suppliers and intermediaries through our value chain.

Download the policy here.

Nurturing innovation to cut carbon emissions

Tackling the challenges of climate change requires the convergence of technological innovation and capital. Our Decarbonisation Ventures team supports climate positive innovations through investments and global commercial partnerships.

By joining forces with like-minded customers and partners, we are shaping an offering that channels society’s increasing demand for essential metals and minerals into a requirement for traceable, ethical and sustainable value chains.

As the world accelerates towards a lower carbon economy, we see our role as that of a catalyst, through deliberate and collective action.

Developing new markets

Developing new markets for our products​

As demand trends shift over time, we work to nurture additional sources of sustainable demand for our PGMs, building on their decarbonisation qualities and harnessing the role they play in key emerging sectors, such as the hydrogen economy.

Our integrated approach includes advancing, financing and backing new technologies supporting entrepreneurial projects and scientific research, while advocating for policy frameworks that enable a favourable long-term investment environment – which the objective to unlock entirely new segments of demand that sustain our industry and the livelihoods of all those who benefit from it.

Visit our PGM Market Development page to discover more
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