You mentioned that Covid-19 had slowed down progress with Living with Dignity in environments outside the workplace. How did we work around that?
It was very clear early on that the pressures of Covid-19 were increasing incidents of domestic violence the world over. This was especially apparent in South Africa, which already has very high levels of violence against women and children.
In response, we made Living with Dignity the fourth pillar of our WeCare programme and worked to fight the ‘shadow pandemic’ alongside the health and economic impacts of Covid-19.
Our immediate priority was to communicate how and where to get help at a time when South Africa was facing one of the most stringent lockdowns in the world.
We used every channel available to us, internally and externally, to spread the word: flyers, slots on local radio stations, newspaper articles written by leaders in the company, our Makarapa City soap opera, internal webinars, apps, and intranet articles.
The second part of our intervention involved our partnership with the University of Pretoria on community-orientated primary care (COPC). COPC was developed by the PGMs business to bring basic health services to the homes of community members through a network of clinical associates and community health workers.
This programme helped to support operations and mining communities in their fight against Covid-19. The presence of clinical associates, some of whom were specially trained in spotting and handling gender-based violence, meant that they were uniquely positioned to identify cases of domestic violence and ensure they were referred to the correct support service.
Hundreds of cases of abuse have been identified this way and it has also given us valuable information on the extent of the problem and where to focus future efforts.
Thirdly, we worked with the National Shelter Movement (and De Beers with UN Women) to support shelters in our mining areas with donations of food, PPE and financial aid for basics such as phone data and transportation.